JET TOURS

Travail de création d’une campagne de communication pour la marque Jet Tours à partir d’un concept choisi : ici la marque propose de voyager autrement en découvrant l’Europe à travers ses meilleures boites de nuit. En plus des trois affiches destinées au print, une idée de spot TV et un concept de street marketing étaient demandés.

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My campaign for the travel companyJet Tours. I choose the concept of discovering Europe through the best nightclubs. I created three poster which can be declined for all cities, one street marketing concept and one story board for TV.

The street marketing concept is about create a billboard with the view of the street where it is – as if it was transparent – but it is a video with a night mood and dancing people

For the TV ad I choose to show the city day and night with electric music as if it flashing and a group of young people dancing in a club. Then the background becomes blurry and there is the logo and the baseline.